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EPAM Success Story - S7 AIRLINES
Customer Profile
Siberia Airlines (www.s7.ru), re-branded as S7 starting since 2005, is an IATA (International Air Transport Association) member that offers its passengers a developed network of flights to all major destinations in Russia and CIS. Siberia Airlines conducts regular service to Europe and South-East Asia, and is an appointed carrier to 20 countries of the world.
Honored with the prestigious Air Transport "Market Leadership" award, Siberia Airlines ranks among the Top 50 carriers in terms of volume of traffic on domestic lines and among the Top 100 in terms of production figures.
Situation
Siberia Airlines maintained a simple self-made website with a possibility to book and buy tickets online which was developed by the in-house IT staff. The company had serious problems with the online payment service. As a result it was decided to discontinue it.
The company had a clear need in an advanced and complex solution that would provide robust interactive capabilities to the users, including online booking and online payment.
EPAM Systems was able to meet S7's strictest project requirements, among which were the very tight delivery schedule and the integration with a complete passenger reservations and management solution - Gabriel reservation system. Following this, S7 contracted SITA as the Gabriel system provider and EPAM as the provider of the integration services for the reservation system, Content Management System, as well as website development.
Solution
To meet the customer's objectives, EPAM split the project implementation into two phases:
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development of the new S7 EPAM CMS-powered website and its integration with the SITA iTravelDirect product |
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enhancement of the website with new services and complete re-branding of iTravelDirect |
The EPAM CMS core related development works included:
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Site story boards creation |
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Category scheme definitions creation |
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Presentation templates creation |
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Dynamic content elements development |
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Custom CMS-driven banner ad serving solution development |
The integration services spanned:
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Content publishing system setup |
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Integration with SITA iTravelDirect |
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Integration with the MMail mailing lists software |
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Integration with the Gismeteo weather service |
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Integration with the internal flight information storage (Flight schedule, Arrival/Departures board) |
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Content publishing (to one or several different target web sites) |
In the near future the integration with the SMS service (flight status change SMS notification) is planned.
Results
The new site is the first of its kind in the Russian aviation market that supports a full service storefront:
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A multi-language website providing full range of services including search, e-booking and payment capabilities, integration with external services such as the weather forecast, online timetable, as well as support for online offers and operational information |
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Dramatically improved user experience through reservation convenience and associated cost savings |
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Easily managed destination and product content, as well as a platform for managing marketing campaigns and news |
"EPAM helped us become the first Airline in Russia to offer online booking. Our partnership not only brought us ahead of our competition, but it has allowed us to build a platform for innovation for Siberia Airlines into the future."
Sergei Lavrentyev Director Corporate and Internet Sales S7 AIRLINES
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