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EPAM Releases Service-Based Customer Loyalty Solution

EPAM Systems announces the launch of its web Loyalty Solution. Based on EPAM's expanding e-business platform, the Loyalty System allows companies to quickly and effectively launch new loyalty and affinity programs

Princeton, NJ — October 20, 2005  EPAM Systems (, a leading software engineering outsourcing company, has extended its e-business platform with the launch of a service-based Customer Loyalty Solution. The new system allows companies to quickly launch and adapt targeted affinity programs and to offer varying levels of rewards based on customer profiles. Additional features include tight integration with a variety of transaction back-ends. Enhanced reporting and CRM capabilities are planned for subsequent releases.

EPAM Loyalty System is based on a web service model and encompasses a Portal, an Administrative Interface and a Reporting Workbench, all available over the Internet and administered by the customer from any location which supports internet access. Being totally customizable, the solution may offer transaction system integration, integration with self service kiosks and even mobile capabilities. The system uses as its platform EPAM Content Management System and Marketing Engine, which allows users to manage all marketing and content assets through a single user interface and via a single version control repository. The combined solution offers customers a full e-business toolkit for managing content, transactions, offers and now, rewards.

The system supports all loyalty program functions including member registration, profile management, e-statements, online accrual and redemption of points through VPOS, program reporting and administration, as well as a suite of value-added features and benefits, among them:

  • Flexible promotional business rules which can be tailored in order to encourage and reward the most loyal clients
  • Centralized control of multiple loyalty programs geared towards multiple sites (white label programs)
  • Protection against duplicate transactions

For those who recognize these benefits and would like to make them serve their marketing needs, EPAM offers a service-based pricing scheme with extremely modest up-front fees allowing companies of any size to move the cost of a loyalty program into the benefit stream. The standard accompanying services include initial program setup, basic branding for the web, registration, profile DB, standard e-statements, standard redemption flow with email notification and basic reporting as well as monthly technical support.

"We are excited to extend our already rich e-business feature set," said Elaina Shekhter, Vice President at EPAM Systems. "The Loyalty Solution is a key element in our growing solution platform designed to simplify the process of managing web sales channels. It is our aim to make the advanced features of a full-fledged loyalty offering accessible for all companies wanting to retain and reward their customers."

About EPAM Systems

EPAM Systems is a leading provider of software development outsourcing services. In January 2005 EPAM was named No.1 of "Top 5 to Watch in Central and Eastern Europe" and No.3 of "Top 10 Specialty Application Development Leaders" on the global Offshore 100 list by neoIT and CMP's Managing Offshore. Established in 1993 in Princeton, New Jersey, EPAM Systems has technology development centers in Russia, Belarus, and Hungary. EPAM solves complex business and technology problems using a delivery model that combines onsite presence (in US and EU) with Eastern European offshore and nearshore services.

EPAM's customer base includes Reuters, Samsung America, Colgate-Palmolive, Empire and CareFirst BlueCross BlueShield, London Stock Exchange, Halliburton, and British Telecom among others. In the technology world, EPAM provides services to firms such as SAP, Hyperion, BEA Systems, Microsoft, and others.

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