"The service design provider landscape has changed dramatically in a short time. Just two years ago, it was a sea of smaller firms concentrated in Europe. Today, a more varied profile emerges, with full-service design agencies and management consultancies claiming service design among their offerings."
"The field is moving from a lineup of small boutiques to a full-service provider model. Among service design agencies, some continue to specialize in targeted offerings like physical service design and organizational change. But full-service digital and business systems providers have joined the game and bring new capabilities like quantitative analysis and business analytics to the field."
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