BOOSTING ROI BY PROVIDING BOOKING FLEXIBILITY FOR LOYAL HOTEL GUESTS
The client, a British multinational hotel chain with thousands of rooms and hotels spanning over 100 countries, wanted to improve a booking system that lacked the ability to easily process price changes, including how travelers use points and cash to book hotel stays.
Looking for the best solution, the client engaged EPAM to create a points and cash loyalty booking system with a smooth, functional user interface that offers customers a more flexible way to book hotel rooms. With the significant updates to the points and cash program completed, EPAM helped the client roll out the new loyalty option in a four-phase process that led to full deployment for booking in all of the client’s hotels, and gave customers added incentive to stay loyal to the client’s hotel brand.
In the five-year potential revenue stream calculated after the implementation of the new program, estimates show that the project will yield a return on investment of 7.6/1, or a 760% ROI.
To learn how an EPAM-engineered pricing engine and loyalty program can unlock your business’s full revenue potential, download the case study today!