EPAM & SCREWFIX: INCREASING CUSTOMER LOYALTY ACROSS CHANNELS
Screwfix is a UK multi-channel supplier of trade tools, accessories and hardware products. Founded in 1979 the company was acquired in 1999 by the Kingfisher plc group, which also owns B&Q and is listed on the London Stock Exchange.
The Project Challenge
The client needed to deploy six new applications spanning multiple channels - stores, call centers and online - and enable an integrated sales order, finance and distribution process to increase its customer loyalty and satisfaction in a very short period of time. Agile engineering principles underpinned by rigorous testing and quality assurance were required to maintain business alignment with users, while delivering responsive applications rapidly.
The Approach and Solution
EPAM’s team incorporated a true top-to-bottom agile approach, one of the key principles of which was the adoption of Behavior Driven Development (BDD). This facilitated collaboration between business analysts, engineers and testers in creating scenarios and specifications to provide a unified approach to ensure all business needs were met, with:
The team also used specialized communications tools and an advanced “distributed agile SDLC,” which allowed for:
The project resulted in an increased volume of purchasing decisions and the deployment in-store applications.
EPAM demonstrated an advanced agile approach to QA and testing that is both operable and sustainable and delivered a project that meets the aims and targets set by the client including:
The project was awarded Retail Technology Initiative of the Year by Oracle and Retail Week magazine, and more recently recognized by the TESTA award ‘The Cigniti Technologies Best Agile Project’, for the best use of an agile approach in a software-testing project. This recognition validates the significant investment EPAM has made in driving the adoption of agile principles and defining best practices for testing within agile software engineering to significantly increase the value we offer our clients. Interested in learning more? Contact us to increase customer loyalty and speed up how you deploy applications and other business technologies.