GROWING PATIENT ENGAGEMENT IN EMERGING MARKETS THROUGH SOCIAL MEDIA ACTIVATION TECHNOLOGY
Leveraging iSwarm, an innovative social media listening and activation technology that finds and engages patients on a global scale, EPAM helped a leading multinational pharmaceutical company connect its patients in emerging markets suffering from knee pain with one of the client’s pain relief drugs. As a product that can be integrated into any pharma company's digital marketing infrastructure, iSwarm is designed to accelerate and improve engagement with patients at key value points in their care cycle.
With iSwarm, EPAM was able to identify 54,000+ people per annum who fit a predetermined patient persona and, as a result, represented the client’s target audience in the Latin American and Asian Pacific emerging markets. From there, EPAM helped the client serve social media ads to the target patient population, which led social media users to a landing page full of information to help them improve their health and relieve knee pain.
All in all, the project proved iSwarm’s ability to connect patients suffering from pain with a medication that could improve their quality of life. To learn more about EPAM and the power of iSwarm, download the case study or contact us today!