1 https://www.lonelyplanet.com/news/2016/10/14/travellers-holiday-inspiration-social-media/
2 https://think.storage.googleapis.com/docs/micro-moments-reshaping-travel-customer-journey-b.pdf
5 https://www.nytimes.com/2017/06/12/business/apps-soothe-the-packing-averse-traveler.html
6 http://customercommunications.com/digital-experiences-drive-customer-expectations/
7 http://www.cmo.com/adobe-digital-insights/articles/2017/4/25/ar-vr-wearables-travel-industry-trends-adi.html#gs.P2TQzmg
8 http://www.cmo.com/adobe-digital-insights/articles/2017/4/25/ar-vr-wearables-travel-industry-trends-adi.html#gs.P2TQzmg
9 https://www.aviva.co.uk/media-centre/story/17781/sun-sea-and-selfies-has-social-media-killed-the-ho
10 http://www.trustyou.com/press/study-reveals-travelers-prefer-summarized-review-content-full-text-reviews
11 https://www.forbes.com/sites/steveolenski/2016/06/27/the-danger-of-incentivizing-customer-reviews/#5944fc3a7def
In order to make your company’s transition successful, you need to consider three strategic factors—culture, technology, and behavior—before, during, and after going frictionless.
It’s important that airlines develop their experiences in responsible ways—by prototyping their ideas, and testing them in appropriate contexts. Read more.
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