Is Your C-Level Speaking the Same Language?
With the advance toward omnichannel comes a new challenge: An emerging disconnect between CIOs and CMOs over who owns technology. And that disconnect threatens to fracture the customer experience and leave people dissatisfied.
To better understand this dynamic, CIO magazine, The CMO Club, and EPAM conducted a study of over 400 CIOs and CMOs. The survey:
- Combines responses from more than 400 marketing and IT executives
- Illustrates the ongoing challenges at the C-Level
- Offers a roadmap for ownership, budget, and staffing to solve technology and new media challenges across roles.
Download this white paper now to find the steps you can take now to make sure your C-level is speaking the same language.
Want to learn more? Listen to our joint CIO/CMO Webinar with ADAM: