Get in touch with us. We'd love to hear from you.
Travel in China: Building Virtuous Engagement
White Paper
By definition, virtuous engagement is a self-sustaining loop of customer behavior, content, data and value achieved by connecting experience design, content, channel, applied data and enterprise architecture strategies. This paper seeks to uncover what it takes for a travel business to unlock ongoing virtuous engagement with its customers in China. Here’s what’s inside:
- Information that covers various aspects of travel planning and booking in China
- An in-depth exploration of the Chinese user journey
- A detailed analysis of common functionality offered by select Chinese travel service providers
- Recommendations relevant to service providers seeking to gain market share and build virtuous engagement in APAC or provide more relevant, personalized service
Ready to dive in? Download the white paper or contact our experts today for the full story.
-
BlogThree Elements to Consider Before Going Frictionless
In order to make your company’s transition successful, you need to consider three strategic factors—culture, technology, and behavior—before, during, and after going frictionless.
-
White PaperDesigning Better Food Delivery Experiences
-
BlogThe Resonance Test 41: David Rose
-
Video
EPAM & SAP: Enabling the Digital Passenger Journey for Brussels Airport
-
BlogMaking Intelligent Investments in the Airport Experience
It’s important that airlines develop their experiences in responsible ways—by prototyping their ideas, and testing them in appropriate contexts. Read more.
