The new Lowe’s Canada website needed to be modernized while maintaining features from the existing site. However, under the new technology stack, some of the existing features of the Lowe’s Canada website operated differently or were no longer supported. To ensure a seamless transition for customers, EPAM needed to implement the following high-priority features and requirements that would:
- Enhance the mobile-friendly experience
- Support web-exclusive promotions and sales, and online pricing reflecting local in-store prices
- Provide details about the fulfillment options early in the customer journey
- Deliver a scalable platform to support the number and variety of products sold across a diverse range of product categories
- Improve day-to-day limitations for the marketing team, including time-consuming editorial updates, reliance on IT teams for content changes, and inability to schedule, personalize or apply workflow to content
- Combine product search functionality with other content such as how-to guides and support pages
