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Creating a Sleek, Digital Audio Experience with the Aero Wireless Speaker for IAG

Case Study
  • Retail & Consumer

International Audio Group (IAG), a British-Chinese company, is one of the fastest growing Audio/Visual manufacturers in the world. When Mission, one of IAG’s heritage brands, sought to transform its offering with the best, most innovative technology in product and software design, it partnered with EPAM to develop the Aero Wireless Speaker with the goal of fitting even more sound per square inch.

Originally contacted only to design the brand’s flagship wireless speaker, EPAM was later asked to take part in the production of additional strategy and engineering components. To contribute to the speaker’s success and the expansion of the brand, EPAM engaged in several projects geared toward the promotion of the Aero product. Following the success of the Aero engagement with Mission, EPAM’s industrial design skills were recognized with a prestigious Red Dot Award for Product Design.

Key Challenges

  • Building a wireless speaker that offers the most convenience and aesthetic appeal without sacrificing the brand’s trademark sound quality
  • Expanding Mission's brand into the lifestyle consumer market

Solution Highlights

The final version of the Mission Aero Wireless Speaker features:

  • Stunning 3D surround sound
  • A sleek aluminum shell
  • Minimalistic design leading to a single, shelf-mounted wireless unit
  • Six power amplifiers with a full-range BMR speaker enclosed in each
  • Sub-bass output provided by a pressure-balanced 120mm subwoofer with its own dedicated amplifier

EPAM engaged in several complimentary projects geared toward the promotion of the Aero product, including the design and development of video ads, point-of-sale displays, websites, photography and art direction, applications, headphones and more. All of these projects combined to ensure the speaker’s success and the expansion of the brand.

The Results

Following the success of the Aero engagement with Mission, EPAM’s skills were recognized with a prestigious Red Dot Award for Product Design as well as Communication Design. These awards indicate that we have a deep understanding of the important role that design plays in business and society, and know how to leverage this knowledge, combined with user expertise and strategy capabilities, to make the best products for our clients.

Hear from the Customer

“Additional to design, EPAM’s core understanding and delivery capability in software engineering has resulted in a fully harmonized approach across all the product development disciplines, which few companies have mastered.”
Tim Chang

Director, IAG

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