Prior to the engagement, Maxim had 20+ siloed websites to serve their large and diverse audience of potential and existing patients, families, schools, corporations, government entities and health systems. All these websites were time-consuming for staff to manage, had inconsistent branding and messaging, and lacked mobile and search optimization. Maxim turned to EPAM to help consolidate its websites, replace its existing CMS and provide an architecture that was easy to use and maintain.
Delivering a Next-Gen Web Solution for Maxim Healthcare Services
Case Study
As the healthcare industry faces unprecedented disruption, many businesses are digitizing their services and transforming their online platforms to stay competitive. Maxim Healthcare Services, a US provider of a comprehensive suite of healthcare services, needed to consolidate its own various websites to deliver one cohesive digital experience for patients, families, health systems, schools, corporations and government entities. Within eight months, EPAM leveraged its Sitecore experience to launch a brand-new, modern website that is optimized for mobile, intuitive and engaging, as well as easy to manage for Maxim staff. The new web solution has resulted in increased web traffic, average session duration and average time on page by one minute year-over-year.
Key Challenges
solution highlights
EPAM selected Sitecore CMS as the leading technology to deliver on Maxim’s objectives, creating a new website that offers the following features:
- A single repository of job listings through integration with seven internal applications and content synchronization within Sitecore’s content tree
- Ability to send job, compliance, client, patient and billing inquiries to the appropriate Maxim team
- Dedicated office pages and office location details pulled from an internally-developed application that is synchronized with Sitecore’s content tree and uses the Google Map API to display locations on a map
- Pay My Bill feature for users to easily make invoice payments
- Consistent and engaging branding with Maxim’s new logo, styles and colors
- Consolidated web traffic reporting through Google Analytics
- Integration with Microsoft Azure CDN to pull media images as proxy as well as LinkedIn and Facebook to display client’s posts on the website
- Maxim’s custom-built API allows website integration with other tools
- Optimization on mobile to ensure the same engaging experience across channels
The results
Maxim has received feedback from users that the site is easy to navigate, cohesive, interactive and represents the brand well. Maxim staff, including content editors and the IT department, have found that the new solution makes the content more manageable and easier to maintain. Maxim has also reported the following web results with the new solution:
- On average, users are viewing three more pages on the current site compared to the old site
- The average time spent on each page has increased by one minute year-over-year
- Web traffic has increased each month from March through June 2018
Technologies used
- Sitecore XP 8.2
- Sitecore xDB Cloud
- Microsoft Azure PaaS and CDN
- Solr Provider
Hear from the Customer
“Maxim’s website transformation brings so many opportunities to better serve our various constituencies who rely on our care and services.”
Jarrod DePriestSenior Vice President of Operations, Maxim Healthcare Services
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