Since 2008, EPAM has been working with the client to complete a full re-architecture of its mainframe-based loyalty system while supporting core services and middleware components in CRM marketing, availability/reservation systems, and mobile development, as well as maintaining B2B channels, data integration, and enterprise reporting. Challenges on this new project included:
- Create an Owner Relationship Management (ORM) Tool to display standard hotel features and key performance indicators (KPIs) for each of the client’s 5,000+ hotels
- Significantly upgrade the client's current manual, case-by-case property assessment for monitoring hotel performance
- Provide decision-makers with easily accessible, consolidated insight into key features and KPIs for each franchise location