Following a series of successful collaborations between EPAM and the Hungarian Red Cross (HunRC), including the development and launch of a blood donation app, EPAM was given the opportunity to rethink and redesign the HunRC’s website, which hadn’t been fully updated since 2006. Challenged by the HunRC, the largest humanitarian organization in Hungary, to donate technical skills instead of just money, EPAM agreed to provide its UX and web design expertise to the client pro bono.
With the goal of launching an end-to-end omnichannel solution, EPAM and the HunRC worked closely through the whole ideation process from the beginning of the discovery phase at the end of 2015 to the launch in May 2017 on World Red Cross Day. This approach helped to build strong trust between the UX team and the client, and the project resulted in not only a new and up-to-date website, but also a totally different mindset and business strategy, helping the HunRC to increase online donations by an annualized 650% since launch.