- Designing and delivering a tracking device and connected application that would be more attractive to different users than the typical GPS consumer market already served by findxone
- Determining the right market for the product based on extensive research
- Creating a device that appeals to the European moped and motorcycle market
- Redesigning the tracker into a refined-yet-rugged device that is small enough to fit in the palm of the hand connects seamlessly to a custom application
Launching & Branding motoxone to an Untapped Motorcycle Market
Case Study
Looking to launch a tracking device product an undetermined, under-served market in Europe, Vodafone engaged EPAM to develop a working prototype that puts its findxone GPS technology to new use. EPAM researched the market for digitally enabled tracking devices and found that motorcyclists were lacking a heavy-duty, reliable way to keep track of their vehicles.
With the aim of the project clear, EPAM went to prototyping the solution. After just three months of work, the client picked a winning prototype for the new Vodafone motoxone, complete with a high-gloss polycarbonate case and pebble-like shape inspired by the moped’s form.
Key Challenges
Solution Highlights
Based on research showing moped and motorcycle consumers were looking for effective tracking, a SOS function, and a simple value proposition from the product, the EPAM team followed a thorough process to develop the solution:
- Completed a two-day accelerated workshop to help xone understand the wants and needs of the target customer group through user and service mapping
- Created a lo-fi prototype of the application for testing and sketched visuals of the tracking device itself
- Explored user feedback by testing Italian, Spanish, and English motorcycle markets
- Developed the motoxone application and branded it appropriately from design to tone and voice
- Designed, prototyped, and assembled 120 unique, production-ready prototypes of the tracking device – Used various prototyping methods: FDM, Objet 3D Printing, CNC machining, SLA, silicone tooling, vacuum casting
- Detailed the product to exacting tolerances for enclosed electronics
The Results
Three months and 120 working prototypes later, Vodafone xone selected the go-to-market version of the motoxone tracking device. This version features a high-gloss polycarbonate case and pebble-like shape inspired by the moped’s form. The project expertly met the following objectives for the Vodafone xone brand:
- Delivered xone technology to a new market of consumers
- Rebranded existing findxone brand to motoxone in order to move the technology into the motorcycle market
- Created a comprehensive brand toolkit to support motoxone
- Provided users with the ideal set of features within the motoxone app
- Emphasized ruggedness, ergonomics, and internal electronics to fit with the xone brand
With the motoxone project successfully completed and delivered, EPAM continues to partner with Vodafone on other wide-ranging business initiatives.
-
In the NewsPTC & Rockwell Deal will Increase Partner Selling Opportunities
Elaina Shekhter, CMO of EPAM, a PTC partner and No. 31 on CRN's 2018 Solution Provider 500, welcome new opportunities from the company's announcement.
-
White PaperHow Pandemic-Management Software Can Shape Your Company’s Future
-
BrochureEPAM’s IoT Expertise
-
Podcast
The Resonance Test 41: David Rose
-
BlogMaking Intelligent Investments in the Airport Experience
It’s important that airlines develop their experiences in responsible ways—by prototyping their ideas, and testing them in appropriate contexts. Read more.
Hello. How Can We Help You?
Get in touch with us. We'd love to hear from you.
