Transforming the Way Primark Uses Digital to Connect to Stores

At the MACH Alliance MACH One conference, Primark’s Chief Information Officer, Andrew Brothers, and Head of Digital Technology, Paul Edney, shared key insights and learnings from Primark’s recent transition to MACH. Watch the session now to discover:

• The main business drivers behind Primark's new digital strategy
• How MACH technology solutions enable Primark to create better customers connections and experiences
• Why Primark chose EPAM as its implementation partner