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Physical Experience 

Conceive and develop physical products and spaces for a digital world.  

Creating Physical-Digital Products & Experiences for Today’s Connected World 

 

With rapid acceleration of digital adoption and major advancements in Web3 and the Metaverse fast becoming a reality, we’re facing shifts that will change business and society as we know it; from how we experience brands, services and products through XR to currency, ownership and identity. Physical and digital worlds will merge like never before.

We combine strategy, research and design with EPAM’s deep data and engineering capabilities to develop physical products, spaces and experiences that leverage technology and real-time insights. It’s how we help our clients develop the connected ecosystems needed to thrive in this new reality.

MedelaResult

OUR CORE FOCUS AREAS

 

Physical Products 

 

While identifying the underpinning strategy for your business, our team designs connected product ecosystems and experiences that serve your customers’ rapidly changing needs and expectations. We help you make it real.

drive the business forward by enabling your people

OUR CORE FOCUS AREAS

 

Physical Spaces  

 

From airports to omnichannel retail experiences for shoppers or workspace experiences for employees, we craft compelling spatial experiences that drive revenue and operational efficiency.

PXP FutureJamba

OUR CORE FOCUS AREAS

 

Digital Experiences

 

To deliver smart, connected physical spaces and products, we leverage a wide array of digital capabilities to help you consistently exceed your customers’ expectations and build strong, long-lasting relationships.

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CASE STUDIES

 

Cherry Blossom: Future of Home

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CASE STUDIES

 

Southwest Airlines: Digital Wayfinding Design & Prototype

jamba juice the ideal holistic retail experience slider

CASE STUDIES

 

Jamba Juice: The Ideal Holistic Retail Experience

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CASE STUDIES  

 

Citi: Transforming the Entire Branch Experience

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CASE STUDIES

 

Fastweb: FASTGate Modem

mindray

CASE STUDIES 

 

Mindray: Revolutionary Patient Monitor

Our Capabilities

 

from office space to blend space

FEATURED INSIGHTS

 

From Office Space to Blend Space


blend space study examines the potential solution to fragmented retail experiences

FEATURED INSIGHTS

 

Blend Space Retail Trends

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FEATURED INSIGHTS

 

Consumers Unmasked: Key Findings

made real lab our spaces

FEATURED INSIGHTS

 

EPAM Continuum’s Made Real Lab: Where Bold Ideas Come to Life 

the old road test

FEATURED INSIGHTS 

 

Merging Physical & Digital for a Safer Driving Experience 

200+
Awards for outstanding innovation & design 

330+
Design & utility patents

Mario Crippa

OUR PEOPLE

 

Mario Crippa

 

Senior Director, Innovation Consulting, EPAM Continuum 

 

“In our increasingly noisy world, where objects and experiences fight for our attention, we must now design for silence and absence to cut through.”

Sandro Vinetti

OUR PEOPLE

 

Sandro Vinetti

 

Director, Client Engagement, EPAM Continuum 

 

“By merging the traditional competencies of industrial and spatial design with technology and experience consulting, we can help you innovate in an ever-changing world. Thanks to our expertise in different industries and countries, we are a close partner for our customers in the innovation path.”

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OUR PEOPLE

 

Toby Bottorf 

 

Head of Client Engagement, North America, EPAM Continuum

 

“The blend is accelerating in a couple of ways. Very physical spaces and products are being enhanced with digital and data technologies, often in imperceptible ways. And perceptions are changing. We’ve known that customer expectations blur across industry boundaries, but now their understanding of ‘the best’ is also bleeding across the digital/physical border in both directions.”

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OUR PEOPLE

 

Mike Jessick  

 

Head of Experience Consulting & Design, APAC, EPAM Continuum

 

“It’s been so exciting to see such a surge of work in APAC blurring channel boundaries and leveraging our full range of capabilities: physical space and product, digital experience, technology and organizational transformation. Our teams have been involved in reimagining branches, stores, workshops and health clinics of the future, then helping our clients make it real.“ 

horan christine

OUR PEOPLE

 

Christine Horan

 

Head of Physical Technology Group, North America, EPAM Continuum

 

“It is exciting to see how physical product development is evolving. It’s no longer just about the product itself. It is about creating holistic ecosystems of connected products and services that enhance the user experience with a product or space.”

 

Ready to reimagine your products and spaces? Get in touch.

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