Are you ready for retail’s busiest season? As the holiday shopping ecosystem grows more complex with increasing consumer demands and number of touchpoints, there’s a lot to consider when creating meaningful customer experiences that keep shoppers coming back.
With that, we’ve gathered some insights into what the holiday retail landscape looks like in 2019…
SOURCES
1 https://www.bloomberg.com/news/articles/2019-09-24/holiday-shoppers-to-spend-862-per-household-up-5-from-2018
2 https://www.salesforce.com/blog/2019/10/data-driven-holiday-predictions.html
3 https://www.medallia.com/press-release/research-shows-customer-experience-top-reason-consumers-choose-a-brand/
4 https://www.retailcustomerexperience.com/news/consumers-wont-be-very-patient-on-black-friday-claims-research/
5 https://qz.com/460932/fakes-are-costing-europes-fashion-industry-10-of-its-sales-and-thousands-of-jobs/
6 https://www.retailtouchpoints.com/features/executive-viewpoints/how-cx-will-make-this-holiday-less-apocalypse-and-more-revival
7 https://www.retailtouchpoints.com/topics/store-operations/study-reveals-why-96-of-shoppers-leave-stores-empty-handed
8 https://www.salesforce.com/blog/2018/08/shopper-first-retailing-new-research.html
9 https://www.salesforce.com/blog/2019/10/data-driven-holiday-predictions.html
10 https://nrf.com/research/coming-ai-revolution-retail-and-consumer-products
11 https://www.epam.com/insights/blogs/how-blockchain-empowers-transparency-in-cpg-manufacturing-and-retail
12 https://www.retailtouchpoints.com/topics/store-operations/study-reveals-why-96-of-shoppers-leave-stores-empty-handed
13 https://www.warc.com/newsandopinion/news/multisensory_retail_the_key_to_saving_bricks_and_mortar_shopping/41558
14 https://www.epam.com/about/newsroom/in-the-news/2019/how-reebok-is-using-technology-to-make-shoe-shopping-and-running-more-accessible
EPAM recently helped Bacardi accelerate their digital marketing and e-commerce transformation. Using AWS DevOps automation, the newly revamped technology ecosystem increased time-to-market and improved the consumer’s online shopping experience.
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