Are you ready for retail’s busiest season? As the holiday shopping ecosystem grows more complex with increasing consumer demands and number of touchpoints, there’s a lot to consider when creating meaningful customer experiences that keep shoppers coming back.
With that, we’ve gathered some insights into what the holiday retail landscape looks like in 2019…
SOURCES
1 https://www.bloomberg.com/news/articles/2019-09-24/holiday-shoppers-to-spend-862-per-household-up-5-from-2018
2 https://www.salesforce.com/blog/2019/10/data-driven-holiday-predictions.html
3 https://www.medallia.com/press-release/research-shows-customer-experience-top-reason-consumers-choose-a-brand/
4 https://www.retailcustomerexperience.com/news/consumers-wont-be-very-patient-on-black-friday-claims-research/
5 https://qz.com/460932/fakes-are-costing-europes-fashion-industry-10-of-its-sales-and-thousands-of-jobs/
6 https://www.retailtouchpoints.com/features/executive-viewpoints/how-cx-will-make-this-holiday-less-apocalypse-and-more-revival
7 https://www.retailtouchpoints.com/topics/store-operations/study-reveals-why-96-of-shoppers-leave-stores-empty-handed
8 https://www.salesforce.com/blog/2018/08/shopper-first-retailing-new-research.html
9 https://www.salesforce.com/blog/2019/10/data-driven-holiday-predictions.html
10 https://nrf.com/research/coming-ai-revolution-retail-and-consumer-products
11 https://www.epam.com/insights/blogs/how-blockchain-empowers-transparency-in-cpg-manufacturing-and-retail
12 https://www.retailtouchpoints.com/topics/store-operations/study-reveals-why-96-of-shoppers-leave-stores-empty-handed
13 https://www.warc.com/newsandopinion/news/multisensory_retail_the_key_to_saving_bricks_and_mortar_shopping/41558
14 https://www.epam.com/about/newsroom/in-the-news/2019/how-reebok-is-using-technology-to-make-shoe-shopping-and-running-more-accessible
In order to make your company’s transition successful, you need to consider three strategic factors—culture, technology, and behavior—before, during, and after going frictionless.
The mutuality between customers and employees, the way in which each group directly affects the other’s experience, is undeniable. Learn more.
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