For decades, artificial intelligence (AI) has blended into the background of our lives — mostly to automate tedious tasks we dread to do.  Generative AI specifically has consumed headlines for the past year with its ability to create digital art, pass the bar exam and more, stoking fear and intrigue among the masses.

Its potential is enormous. And its acceleration is being fueled by tech giants, industry leaders, research institutions and the like. Early adoption rates have exceeded those of any disruptive technology to date, outpacing the smartphone, the ATM and the internet. Some companies have already developed their own commercialized versions of this tool, making the market ripe for one of the biggest technology disruptions we’ve ever seen.

As with any disruptive technology the enters the market, companies are now tasked with experimenting, evaluating the business case, adopting and scaling this new capability. If you want to compete on the cutting edge, you need to embrace AI. We’ve been experimenting with AI for decades, exploring the opportunities and challenges that come along with it, and we’re here to share what we’ve uncovered… 

AI has the potential to make an impact on every facet of your business. Read more about its potential in our 2025 AI Research Report below.