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Hold the Phone! Why “Mobile” Monday is in and “Cyber” Monday is out in the U.S.
Mobile is quickly becoming the digital channel of choice for Black Friday and Cyber Monday shoppers in the United States. In 2014, 41 percent of Cyber Monday online retail traffic was through mobile, accounting for 22 percent of online sales. And on Thanksgiving Day in 2014, mobile traffic accounted for 52 percent of all online traffic—the first time in history that mobile phones outperformed the PC for browsing on that day.
A clear trend is emerging; holiday shoppers are using their phones more and more not just to research potential purchases but to make the actual purchases. Therefore, it’s critical for retailers to have a fully optimized, seamless mobile experience that allows shoppers to accomplish their objectives quickly and easily. It’s important to note that all mobile is not created equal—in 2014, tablets outperformed smartphones on actual revenue, so the best mobile strategies should scale across many platforms and devices.
So if you’re looking to optimize your mobile experience for holiday shoppers, check out these suggestions for ensuring a great user experience.