The original approach, executed by EPAM, was to develop an app that could link to banks to issue a virtual card allowing a choice of images. This was successfully achieved. Then plans evolved through multiple iterations of the concept, and, of course, the pandemic necessitated a number of pivots, which required an agile approach and the ability to quickly execute emerging ideas, sometimes within the space of a sprint.
EPAM was ready. Five years ago, in recognition of the rise of paytech we formed a specialized group within our financial services practice, allowing engineers, designers and consultants to collaborate on big ideas like ImageNPay. We’ve worked on innovative projects with top names in finance, as well as challenger banks looking to shake up business as usual.
Because of that foundation, we were able to adapt quickly when ImageNPay last year decided to focus on a prepaid platform to launch in the U.K. The standalone app was accomplished in less than a year despite the extra hurdles presented by the pandemic.