While the purpose of Bacardi’s Digital Marketing Platform was to produce a set of services that could be reused across brands to lower costs and reduce time to market for individual brands, the solution was not being used to its full potential. The platform had many manual deployment processes that were prone to errors, resulting in significant overhead, critical availability issues and bottlenecks.
Because each website had its own separate component and set-up, deployments were executed in silos, making automation challenging at scale. This results in engineers spending a significant amount of time on operational requests rather than optimization and innovation.
