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Achieving 99.99% Uptime for a Global Streaming Leader

RESULTS

99.99%

Uptime serving
50M+ users

60%

Fewer deployment rollbacks

6+

AWS regions unified

20+

Applications with real-time observability

EXECUTIVE SUMMARY

A global streaming leader struggled with service disruptions and risky manual deployments. EPAM engineered a multi-region AWS cloud infrastructure, achieving 99.99% uptime, 70% less configuration drift and zero-downtime deployments.

SERVICES

Cloud, DevOps, Engineering

STRATEGIC PARTNERS

Amazon Web Services (AWS)

INDUSTRY

Telecom, Media & Entertainment

THE CHALLENGE

In the media and entertainment industry, even a momentary service disruption leads to immediate user frustration and lost revenue. A leading streaming platform serving 10M+ concurrent users across 50+ countries was operating on infrastructure that couldn't guarantee continuous service.

Legacy deployment processes triggered outages with every release, while the single-region architecture left the platform vulnerable to regional failures. During incidents, manual traffic routing often misdirected users, compounding the impact.

The Platform Lacked:

Automated failover capabilities

Unified observability across 20+ critical applications, including user authentication, content delivery and billing systems

Standardized IaC and SRE practices

Multi-region resiliency to withstand regional outages

Global state synchronization across distributed regions

THE SOLUTION

The client turned to EPAM to engineer a production-grade streaming infrastructure — transforming a fragile single-region platform into a self-healing global system sustaining 99.99% uptime without manual intervention.

Our approach removed single points of failure through distributed architecture, automated configuration through IaC and enabled predictive issue detection via real-time observability. Each region operates independently while maintaining global state consistency — withstanding complete regional outages without service interruption.

Built on containerized microservices distributed across availability zones, the platform routes traffic intelligently based on real-time health rather than geography. What were once risky manual deployments became automated releases with instant rollback, eliminating human error from the deployment chain.

Key Features

01

Active-Active Architecture

Ensured high availability with automated failover across multiple regions

Key Features

02

Decentralized Control Planes

Reduced blast radius and improved regional isolation

Key Features

03

Global State Management

Enabled seamless data replication and artifact storage with DynamoDB and S3

Key Features

04

Standardized IaC & SRE Practices

Reduced configuration drift and enhanced consistency across regions

Key Features

05

Canary Release Pipelines

Minimized deployment downtime to near-zero

Key Features

06

Real-Time Observability Stack

Provided comprehensive monitoring and SLA/SLO tracking

01 / 06

Key Features

01

Active-Active Architecture

Ensured high availability with automated failover across multiple regions

02

Decentralized Control Planes

Reduced blast radius and improved regional isolation

03

Global State Management

Enabled seamless data replication and artifact storage with DynamoDB and S3

04

Standardized IaC & SRE Practices

Reduced configuration drift and enhanced consistency across regions

05

Canary Release Pipelines

Minimized deployment downtime to near-zero

06

Real-Time Observability Stack

Provided comprehensive monitoring and SLA/SLO tracking

TECH STACK 

PARTNER WITH US

Engineer once.
Deploy
everywhere.

Build resilient, multi-region infrastructure with AWS and EPAM.