Skip navigation EPAM

Generative AI Altering the Gaming Landscape

In the News

Inside Big Data – by Daniel Gutierrez

Generative AI Altering the Gaming Landscape

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the day’s trends with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.

Commentary by Vitalii Vashchuk, Sr. Director, Head of Gaming Solutions at EPAM Systems, Inc.

“Almost every sector will evolve in the wake of Generative Artificial Intelligence (AI) – and the gaming industry is no exception. Generative AI can automate the creation of new game content and assets, such as 3D items, playable areas, and character animations, reducing time and resources while enabling game developers to focus their efforts on other more creative, value-added, and time-intensive tasks. Regularly generating new and unique content will keep experiences fresh and exciting for players, increasing engagement and retention. Moreover, Generative AI can help game developers make their games more accessible, generating text-to-speech for deaf gamers or colorblind-friendly interfaces.”

“Despite the benefits, there are potential disadvantages game developers should consider and prepare accordingly. AI-generated content could run into copyright infringement issues, as it might be too similar to existing copyrighted property. Likewise, game developers will need thorough quality control processes to prevent unwanted content from getting into their games. Additionally, the overreliance on Generative AI could stifle originality, resulting in mediocre game content. Regardless of how game developers leverage the wealth of available tools, including Unity ML-Agents, NVIDIA GameWorks, Unreal Engine, DALL.E by OpenAI and Roblox, to implement Generative AI into their games, it’s vital they ultimately use this technology as a tool to support (not replace) human creativity.”

“By balancing the use of Generative AI with human creativity, game developers can create more innovative, engaging and accessible gaming experiences for players around the world.”

Read the full article here.

Discover how EPAM is building innovative gaming ecosystems optimized for developers, publishers and players:

Learn more about our presence at GDC 2024!