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Unleashing the Power of Composability with Contentstack and Aprimo

In the News

Contentstack – by Nishant Patel

Unleashing the Power of Composability with Contentstack and Aprimo

A few months away from South by Southwest® [SXSW] 2023, a Contentstack account executive had an idea to host an experience during the event that would capture the attention and imaginations of the attendees. A joint team of composable technology experts from Contentstack, Aprimo and EPAM was assembled to create an unforgettable experience around the platform.

Considering the rich history of SXSW, they knew they needed something truly engaging that would showcase the endless possibilities of composable technology and the digital experience platform (DXP). This is the story of how the Composable Hero came to be.

"GenerativeAI is set to completely disrupt how our clients work. As we already have one of the most advanced applications of AI for digital asset management and content operations, we wanted to continue to push the envelope of possibilities with our cutting-edge partners at Contentstack and EPAM," said Erik Huddleston, CEO, Aprimo. "We collaborated with our partners to incorporate generative AI platforms into the content creation process, illustrating how seamlessly our companies work together to address our client's content scarcity challenges and prepare for their content abundance challenges of tomorrow."

“Through our partnership with Contentstack and Aprimo, we’re committed to bringing innovation to the forefront by developing this unique and interactive AI-fueled app,” said Yury Bialykh, CTO, Digital Engagement Practice at EPAM. “By investing in MACH technology, our main goal is to support our customers in their business transformation journey and help design, build and deliver engaging digital experiences at scale.”

Read the full story here.

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