Marketing in a World of Agent-to-Agent Transactions with Mathieu Dhondt

Marketing in a World of Agent-to-Agent Transactions with Mathieu Dhondt

What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your customers.

Today we’re going to talk about how GenAI is reshaping the way we think about customer experience, automation and personalization — and what it means for the future of marketing.

Listen to the full episode to explore:

• The Future of CX: How invisible interfaces and AI agents will redefine customer interactions and discovery.
• Strategic Automation: The critical difference between unproductive automation and the "productive friction" that requires human insight.
• The Marketer’s Evolving Role: Why marketers are poised to become strategic orchestrators of the entire customer journey, not just campaign managers.

Discover how to position your organization for success in an AI-driven future. Listen now.

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