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EPAM Launches a Composable Suite of Retail Media Accelerators with Google Cloud

Press Release

EPAM Launches a Composable Suite of Retail Media Accelerators with Google Cloud

EPAM’s Retail Media Orchestration Toolkit provides a solution for retailers to scale their retail media business and leverage the analytical capabilities of Google Cloud

NEWTOWN, PA, USA, January 24, 2024 – Retail media offers a significant revenue-generating opportunity for retailers to sell advertising space fueled by customer transactional data and insights. However, scaling such a business poses a significant challenge for many. EPAM Systems, Inc. (NYSE: EPAM), a leading digital transformation services and product engineering company, today announced a partnership with Google Cloud, aligned with its Industry Value Network (IVN) initiative, to develop a composable suite of retail media accelerators to help retailers solve efficiency, scalability and functionality challenges.

EPAM’s Retail Media Orchestration Toolkit, developed on and in collaboration with Google Cloud, is a set of composable cloud accelerators that allows retailers to work more effectively with multiple technology vendors via a single, integrated platform while reducing dependence on third parties and optimizing cost. Retailers can leverage the scalability and analytical capabilities of native Google Cloud components, along with a network of retail media software vendors, eliminating the need to build their own in-house solution.

With more consumers shopping online than ever before, retail media is the fastest-growing segment in the advertising industry, with the potential to generate billions of dollars of annual revenue. In a currently heavily fragmented space, EPAM’s Retail Media Orchestration Toolkit provides a solution for creating higher-quality advertising experiences with greater measurement and targeting capabilities.

The Retail Media Orchestration Toolkit features the following:

  • Multichannel reporting with automated campaign metrics from multiple platforms into a single dashboard.
  • Automated omnichannel measurement to help brands understand the incremental sales and revenue impact of their retail media investments across channels and platforms.
  • Advanced audience creation using analytical tools within Google Cloud, enabling brands to create powerful, predictive audiences across channels and platforms.
  • Brand and consumer insights to analyze category share, consumer profiles, purchase channels and basket composition, helping brands plan more effective campaigns and increase their media investments.

“We’re pleased to announce this collaboration with Google Cloud to help retailers of all sizes scale their retail media business without the need for costly capital investments,” said David Billings, VP, Global Head of Media Practice at EPAM. “Our clients often work with multiple retail media technology partners and need a comprehensive data and analytics layer that can seamlessly integrate these partners to enhance value for advertisers and reduce their operational burden.”

“Retailers are already working with Google Cloud to power their digital transformations with cloud infrastructure, data and AI,” said Pallab Deb, Managing Director, Solutions and Industry Value Networks at Google Cloud. “Our approach to Industry Value Networks helps these customers more quickly bring together and create value from multiple partner platforms on Google Cloud, and we’re pleased that EPAM will expand its work with Google Cloud and our ecosystem of partners to accelerate digital transformation in the retail industry.”

As a market leader in developing composable cloud media and marketing platforms, EPAM has designed and built custom media technology platforms for some of the world’s largest advertisers and retailers.

Initial integration partners of EPAM’s Retail Media Orchestration Toolkit include Moloco and Salesforce, with first use cases focusing on multi-channel measurement, brand and consumer insights generation and high-value audience creation.

"This partnership will enable the world's largest retailers to build and grow their own retail media technology ecosystem with Moloco's machine learning powered platform at the center of that stack," said Nikhil Raj, Vice President, Retail Media Platform Business at Moloco. "We expect this partnership will help move the entire industry forward with an increased focus on transparency, measurement and performance.”

For more information about EPAM’s Retail Media Orchestration Toolkit and to request a demo, visit

Learn more about EPAM’s partnership with Google Cloud:

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting, and design capabilities; and unique 'Engineering DNA,' EPAM's globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people's lives. In 2021, EPAM was added to the S&P 500 and included among the list of Forbes Global 2000 companies.

Selected by Newsweek as a 2021, 2022 and 2023 Most Loved Workplace, EPAM's global multidisciplinary teams serve customers in more than 50 countries across six continents. As a recognized leader, EPAM is listed among the top 15 companies in Information Technology Services on the Fortune 1000 and ranked four times as the top IT services company on Fortune's 100 Fastest Growing Companies list. EPAM is also listed among Ad Age's top 25 World's Largest Agency Companies for three consecutive years, and Consulting Magazine named EPAM Continuum a top 20 Fastest Growing Firm.

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Forward-Looking Statement

This press release includes estimates and statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. Our estimates and forward-looking statements are mainly based on our current expectations and estimates of future events and trends, which affect or may affect our business and operations. These statements may include words such as "may," "will," "should," "believe," "expect," "anticipate," "intend," "plan," "estimate" or similar expressions. Those future events and trends may relate to, among other things, developments relating to the war in Ukraine and escalation of the war in the surrounding region, political and civil unrest or military action in the geographies where we conduct business and operate, difficult conditions in global capital markets, foreign exchange markets and the broader economy, and the effect that these events may have on our revenues, operations, access to capital, and profitability. Other factors that could cause actual results to differ materially from those expressed or implied include general economic conditions, the risk factors discussed in the Company’s most recent Annual Report on Form 10-K and the factors discussed in the Company’s Quarterly Reports on Form 10-Q, particularly under the headings "Management’s Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" and other filings with the Securities and Exchange Commission. Although we believe that these estimates and forward-looking statements are based upon reasonable assumptions, they are subject to several risks and uncertainties and are made based on information currently available to us. EPAM undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.