EPAM & Empathy Lab at Adobe Summit London 2025

OUR ATTENDEES

EPAM & Empathy Lab will be at Adobe Summit London 2025. As a Platinum Solution Partner with certified Adobe experts worldwide, EPAM is excited to once again be part of this premier event.

Connect with EPAM & Empathy Lab at our booth to tap into our unique blend of both engineering and digital marketing expertise. Learn how we develop solutions tailored to solving your most complex challenges and driving your business forward. Our team will be on site, ready to discuss how you can best use Adobe to unlock your creative potential and become a digital visionary.

Speaking Session

Empathy Meets AI - Reimagining Content Creation & Distribution for Connection and Growth

Wednesday, July 10th | 14:30 and 15:00 BST

While automation accelerates content creation, it also risks flooding audiences with generic output that erodes brand equity. This session shows how to counter that by pairing Adobe’s best-in-class AI tools with GenAI accelerators powered by your brand, audience, and campaign data. See real-world demos of solutions that pre-test content on ‘synthetic consumers’ and automate media optimisation to ensure creative reaches the right people. Learn how integrating these tools into the Adobe ecosystem helps brands produce and deliver content faster and more cost-effectively — while also building empathetic connections that fuel long-term growth.

Key Takeaways:

• Learn how to use AI to scale creative output without sacrificing brand distinctiveness or emotional resonance.
• See how GenAI solutions can pre-validate content and automate media decisions using your own brand and audience data.
• Discover how integrating these tools into the Adobe ecosystem boosts efficiency while building deeper, growth-driving consumer connections.

Speaker:

David Billings, Head of Digital UKI, Empathy Lab

For more information on Summit, including registration, visit Adobe’s dedicated event page.