With rapidly increasing market changes in e-commerce, it’s challenging for businesses to get a full view of customer interactions across multiple channels. Yet, knowing your customer is the key to building trust and enhancing relationships.
SAP Marketing Cloud (previously Hybris Marketing) is a marketing solution that unifies user data into a centralized hub to provide real-time, context-based data about individual customers and anonymous visitors. This allows brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device. Leverage EPAM’s SAP Marketing Transformation offering to benefit from the power of SAP Marketing Cloud today.