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EPAM + SAP Marketing Transformation

With rapidly increasing market changes in e-commerce, it’s challenging for businesses to get a full view of customer interactions across multiple channels. Yet, knowing your customer is the key to building trust and enhancing relationships.

SAP Marketing solutions unify user data into a centralized hub to provide real-time, context-based data about individual customers and anonymous visitors. This allows brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device. Leverage EPAM’s SAP Marketing Transformation offering to benefit from the power of the newly branded SAP Emarsys Customer Engagement solution or legacy SAP Marketing Cloud.



Delivered SAP CX Projects


Satisfied SAP CX Customers


SAP CX Certified Practitioners

EPAM SAP Marketing clients include:

  • A prominent British luxury fashion house
  • An American multinational manufacturer and marketer of home appliances
  • Well-known fashion, luxury, and sports eyewear distributor
  • The world's leading oilfield services provider
  • An electric vehicle automotive brand
  • A global provider of comprehensive software solutions

Key Benefits

Reliable, precise and predictable results

Cost-effective and fast to market

Flexible based on customer-specific needs

Project Scope

  1. Greenfield implementation
  2. Functional scope: marketing data, recommendations, consumer and customer profiling, segments, campaigns and journeys
  3. Integration scope:
  • SAP CDC or 3rd-party system for Customer Identity and Access Management
  • SAP e-commerce or 3rd-party e-commerce system
  • Social media platforms
  • Mobile Application


Hi! We’d love to hear from you.

Learn more about EPAM's SAP Marketing offering? Want to get a deeper understanding of your customers for meaningful interactions? Contact us and our SAP experts will be in touch soon!