In this second stage of the report, we’ll share the results of our quantitative survey. We studied more than 3,000 shoppers to pressure test the insights we gained from the first qualitative Consumers Unmasked report on a broader scale and explore how the bigger picture is developing. With the help of industry experts, this report digs deeper into these findings, breaking down what this means for business and providing recommendations to help retailers respond.
If you are a marketing, innovation or customer experience officer, this study is for you. It will help you learn more about evolving consumer needs and interests and what you need to do to stay aligned with your customers.