Webinar: How to Build Loyalty in the Experience Economy

Consumers are no longer simply looking for a brand to provide a loyalty program with products and services. They now want programs that offer experiences.

In this webinar, EPAM and Salesforce experts will discuss what’s driving this change and explain how to build a loyalty program that meets the demands of today’s customers. Key topics covered include:

• The major trends causing a shift in customer loyalty
• Best practices for experiential programs from real client examples, like Shoe Carnival
• How the Salesforce Loyalty Program can help you create experiential loyalty that goes beyond the standard transaction
• How to measure the success of your program

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Meet the Speakers

LAUREN NOONAN
Head of Salesforce Practices, Americas, EPAM

Lauren Noonan is the Head of Salesforce Practices in the Americas at EPAM. She has experience working with global brands and Fortune 500 companies across a variety of industries, including information technology, financial services, pharmaceutical and consumer packaged goods. She is a passionate, driven digital marketer that focuses on helping her clients create best-in-class customer experiences.

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NATASHA JANIC
Senior Product Marketing Manager, Loyalty Management, Salesforce

Natasha leads product marketing for Salesforce’s Loyalty Management product, including messaging and positioning, go-to-market strategy, events, sales enablement and more. With 8 years of experience in the loyalty technology market, she is focused on helping Salesforce’s customers reimagine their loyalty strategies.

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