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Evolving the UX Paradigm: How Automakers Can Outsmart the Smartphone

Rebecca Pinn

Strategist, EPAM Continuum

Tyler Gabriel

Senior Envisioner, EPAM Continuum

Jared Steinmark

UX Designer, EPAM Continuum
  • Travel & Hospitality
  • Automotive

Automakers need to catch up to the culture that smartphones have created. To do that, they need to do two things:

  1. Develop a new mindset
  2. Develop connected cars that seamlessly integrate into users’ current digital landscape

In this report, some of our experts from EPAM Continuum show what lessons automakers can learn from smartphones about designing for today’s drivers.

You can read the report here.

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