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Evolving the UX Paradigm: How Automakers Can Outsmart the Smartphone
Automakers need to catch up to the culture that smartphones have created. To do that, they need to do two things:
- Develop a new mindset
- Develop connected cars that seamlessly integrate into users’ current digital landscape
In this report, some of our experts from EPAM Continuum show what lessons automakers can learn from smartphones about designing for today’s drivers.