Evolving the UX Paradigm: How Automakers Can Outsmart the Smartphone

Rebecca Pinn

Strategist, EPAM Continuum

Tyler Gabriel

Senior Envisioner, EPAM Continuum

Jared Steinmark

UX Designer, EPAM Continuum

Feb 6, 2020

Blog

Travel & Hospitality
Automotive

Automakers need to catch up to the culture that smartphones have created. To do that, they need to do two things:

Develop a new mindset
Develop connected cars that seamlessly integrate into users’ current digital landscape

In this report, some of our experts from EPAM Continuum show what lessons automakers can learn from smartphones about designing for today’s drivers.

You can read the report here.

EPAM Continuum Hosts MIT Solve for a Challenge Design Workshop

How Intelligent Automation Can Optimize Enrollment Season for Payors

Hello. How Can We Help You?

Get in touch with us. We'd love to hear from you.

Our Offices

Americas

EMEA

APAC

Canada

Ottawa

343 Preston Street
11th Floor
Ottawa, ON K1S 1N4
Canada

Map
P: +1-647-931-6912
Toronto

5200 Yonge Street
North York, ON M2N 5P6
Canada

Map
P: +1-647-931-6912

Mexico

Guadalajara

Av. Americas 1254, 20th and 21st Floor
Country Club
Guadalajara, Jalisco 44610
Mexico

Map
P: +52-33-4624-0098

United States

Newtown, PA

41 University Drive
Suite 202
Newtown, PA 18940
USA

Map
P: +1-267-759-9000

F: +1-267-759-8989
Bellevue, WA

110 110th Ave. NE
Suite 310
Bellevue, WA 98004
USA

Map
P: +1-267-759-9000
Boston, MA

21 Drydock Avenue
Suite 410 W
Boston, MA 02210
USA

Map
P: +1 617 969 5400
Conshohocken, PA

1020 Spring Mill Avenue
Suite 100
Conshohocken, PA 19428
USA

Map
P: +1-267-759-9000
Los Angeles, CA

11601 Wilshire Blvd
Suite 350
Los Angeles, CA 90025
USA

Map
P: +1-267-759-9000
New York, NY

275 Seventh Ave
20th Floor, Suite 2002
New York, NY 10001
USA

Map
P: +1-267-759-9000

F: +1-267-759-8989
Philadelphia, PA

30 South 15th Street
9th Floor
Philadelphia, PA 19102
USA

Map
P: +1-267-759-9000
San Francisco, CA

222 Kearny Street
Suite 308
San Francisco, CA 94108
USA

Map
P: +1-267-759-9000
San Jose, CA

2055 Gateway Place
Suite 510
San Jose, CA 95110
USA

Map
P: +1-267-759-9000
Washington D.C.

7901 Jones Branch Drive
Suite 400
McLean, VA 22102
USA

Map
P: +1-267-759-9000

Armenia

Yerevan

15 Khorenatsi Street
Elite Plaza Business Center
0010 Yerevan
Armenia

Map
P: +374-60-830065

Austria

Vienna

Nottendorfer Gasse 11
1030 Wien
Austria

Map
P: +43-720-815-525

Belarus

Learn more

Brest

206 Moskovskaya Street
224023 Brest
Belarus

Map
P: +375-17-389-0100
Gomel

80 Rechitsky Avenue
246012 Gomel
Belarus

Map
P: +375-17-389-0100
Grodno

87B Gorkogo Street
230005 Grodno
Belarus

Map
P: +375-17-389-0100
Minsk

1/1 Academician Kuprevich Street
Suite 110
220141 Minsk
Belarus

Map
P: +375-17-389-0100

F: +375-17-268-6699
Mogilev

57 Pervomayskaya Street
Suite 701
212030 Mogilev
Belarus

Map
P: +375-17-389-0100
Vitebsk

11-a Stroitelei Avenue
Suite 311
210032 Vitebsk
Belarus

Map
P: +375-17-389-0100

Bulgaria

Sofia

69 Bulgaria Blvd.
Tower B, fl.10-11
1404 Sofia
Bulgaria

Map
P: +359-700-20-273 +359-249-16-138

Czech Republic

Learn more

Prague

City Tower Building
Hvezdova 2b
Prague 4
Czech Republic

Map
P: +420 22 888 28 23

Germany

Frankfurt am Main

Franklinstrasse 56
60486 Frankfurt am Main
Germany

Map
P: +49-69-31019090 +49-69-33296144

Hungary

Learn more

Budapest

Bókay János Str. 44-46
Budapest, 1083
Hungary

Map
P: +36-1-327-7400 +36 1 815 6900
Debrecen

Tüzér Str. 4
Forest Offices
Debrecen, 4028
Hungary

Map
P: +36-20-843-9078 +36-52-999-485
Szeged

Felső Tisza-Part 25
Szeged, 6723
Hungary

Map
P: +36-62-808-013

F: +36-62-550-655

Italy

Milan

EPAM Systems Netherlands B.V (ITALY BRANCH)
Via Paleocapa Pietro 7,
20121 Milano (MI)
Italy

Map
P: +39-024-954-1500

Kazakhstan

Almaty

135/10a Zhibek Zholy Avenue
Office 2081
050000 Almaty
Kazakhstan

Map
P: +7-7172-613-024
Karaganda

58/3 Ermekova Street
100009 Karaganda
Kazakhstan

Map
P: +7-7172-613-024
Nur-Sultan

6 Saryarka Avenue
Office 440
010000 Nur-Sultan
Kazakhstan

Map
P: +7-7172-613-024

Malta

Birkirkara

33, Triq G.F. Agius De Soldanis
BKR 4850. Birkirkara
Malta

Map
P: +356 2133 4457

Netherlands

Delft

Delftechpark 37j
2628 XJ, Delft
Netherlands

Map
P: +31 20 241 6134
Hoofddorp

Mercuriusplein 1
2132 HA, Hoofddorp
Netherlands

Map
P: +31 20 241 6134

Poland

Learn more

Gdańsk

Al. Grunwaldzka 472E
80-309 Gdańsk
Poland

Map
P: +48-12-881-10-05
Katowice

Chorzowska Str. 148
40-101 Katowice
Poland

Map
P: +48-12-881-10-05
Krakow

Opolska Str. 114
31-323 Kraków
Poland

Map
P: +48 12 881-10-05
Warsaw

ul. Grzybowska 62
Browary Warszawskie, building J, 9th floor
00-844 Warszawa
Poland

Map
P: +48-12-881-10-05
Wroclaw

Gen. Romualda Traugutta 43/45
City Forum, bud. City One, p. 2
50-416 Wrocław
Poland

Map
P: +48-12-881-10-05

Romania

Bucharest

Iancu de Hunedoara 48 Blvd.
Crystal Tower Building
9^th Floor
011745, Bucharest
Romania

Map
P: +40 31 630 0395
Iasi

7B – 7C Palas Street
C1 Building – UBC3
15^th Floor
700032, Iasi
Romania

Map

Russia

Learn more

Moscow

9th Radialnaya Street
Building 2
115404 Moscow
Russia

Map
P: +7-495-730-6362

F: +7-495-730-6361
Samara

21 Michurina Street
443110 Samara
Russia

Map
P: +7-846-200-0970
Bryansk

4 Ulyanova Street,
Office 413A
241035 Bryansk
Russia

Map
P: +7-495-730-6362
Izhevsk

150 V. Sivkova Street
426000 Izhevsk
Russia

Map
P: +7-3412-27-13-37
Krasnodar

169 Yankovskogo Street
Office 305
350015 Krasnodar
Russia

Map
P: +7-495-730-6362
Nizhny Novgorod

30 Poltavskaya Street
603089 Nizhny Novgorod
Russia

Map
P: +7-495-730-6362
Ryazan

7 Moskovskoye Shosse
390013 Ryazan
Russia

Map
P: +7-4912-55-99-10
Saint Petersburg

22/2 Zastavskaya Street
MegaPark
196084 Saint Petersburg
Russia

Map
P: +7-812-611-1094
Saratov

37 Tankistov Street
410019 Saratov
Russia

Map
P: +7-8452-692-981
Sergiev Posad

9a Druzhby Street
141301 Sergiev Posad
Russia

Map
P: +7-495-730-6362
Togliatti

31E Yubileynaya Street
445037 Togliatti
Russia

Map
P: +7-495-730-6362
Tver

14 Pobedy Ave
170002 Tver
Russia

Map
P: +7-4822-453-818
Volgograd

22 Raboche-Krestyanskaya Street
400074 Volgograd
Russia

Map
P: +7-495-730-6362
Voronezh

2b Bakhmetyeva Street
394006 Voronezh
Russia

Map
P: +7-495-730-6362

Spain

Malaga

Av. Imperio Argentina, 19-21
2º Planta
29004 Málaga
España

Map
P: +34-518-88-94-39

Sweden

Göteborg

Lilla Nygatan 2
411-09 Göteborg
Sweden

Map
P: +46-31-361-34-57
Stockholm

Kungsgatan 50
111 35 Stockholm
Sweden

Map
P: +46-85-250-06-98

Switzerland

Glattpark

Boulevard Lilienthal 2
8152 Glattpark (Opfikon)
Switzerland

Map
P: +41-43-500-21-49

Ukraine

Dnipro

Barykadna, 16, 5 floor
49044 Dnipro
Ukraine

Map
P: +380-50-629-2724
Kharkiv

33G 23 Serpnya Street
61072 Kharkiv
Ukraine

Map
P: +380-44-390-5457
Kyiv: Registered office

28 Fizkultury Street
03150 Kyiv
Ukraine

Map
P: +380-44-390-5457

F: +380-44-390-0861
Kyiv: Visitors office

54 Simi Prakhovykh Street
01033 Kyiv
Ukraine

Map
P: +380-44-390-5457
Lviv

14 Uhorska Street
Building 1
79000 Lviv
Ukraine

Map
P: +38-044-390-5457
Vinnytsia

51 Ovodova Street
21000 Vinnytsia
Ukraine

Map
P: +380-432-551-294 +380-432-551-275

F: +380-432-551-293

United Kingdom

Liverpool

Liverpool Science Park
131 Mount Pleasant
Liverpool, L3 5TF
United Kingdom

Map
P: +44-203-514-0027
London

2 Finsbury Avenue
5th floor
London, EC2M 2PG
United Kingdom

Map
P: +44-203-514-0027
Newcastle

55 Degrees North
Pilgrim Street
Newcastle Upon Tyne
NE1 6BL
United Kingdom

Map
P: +44-203-514-0027

Australia

Sydney

Level 19, 68 Pitt Street
Sydney, NSW, 2000
Australia

Map
P: +61-28-310-82-72

China

Learn more

Guangzhou

Room 1205,
Agile Center,
No. 26, Huaxia Road,
Tianhe District,
Guangzhou, China

Map
广州

广州市天河区华夏路

26号雅居乐中心1205房

地图
Shanghai

Building 5-3F,
570 Yongjia Rd.,
Xuhui District, Shanghai

Map
上海

上海徐汇区

永嘉路570

弄5栋3楼

地图
Shenzhen

3/F, Block 5, Vision Shenzhen Business Park,
9th Gaoxin South Road,
Shenzhen Hi-tech Industrial Park,
Nanshan District, Shenzhen,
Guangdong, China 518057

Map
P: +86-755-36899008
深圳

中国广东省深圳市

南山区高新南九道

威新软件园5号楼3楼

邮编518057

地图
P: +86-755-36899008
Suzhou

Building 12, Creative Industrial Park,
328 Xinghu Street,
Suzhou Industrial Park,
Suzhou, China 215123

Map
P: +86-512-87180388
苏州

中国江苏省苏州市

苏州工业园区星湖街328号

创意产业园内12号楼

邮编215123

地图
P: +86-512-87180388

Hong Kong SAR

Hong Kong SAR

26F&17F, The Wellington Tower,
198 Wellington Street,
Central, HK

Map
P: +852-5808-6018

India

Bangalore

Smartworks,
Global Technology Park,
Block C, Outer Ring Rd,
Adarsh Palm Retreat, Bellandur,
Bengaluru, Karnataka 560103
India

Map
Chennai

Smartworks Coworking Space, No.282-1A, Arihant Verge, Rajiv Gandhi Salai, Kanthanchavadi, Chennai - 600096
India

Map
Gurgaon

5th Floor, Smartworks Coworking Space, Paras Downtown, Golf Course Rd, Sector 53, Gurugram, Gurgaon, Haryana - 122003
India

Map
Hyderabad

10, 11 & 12th Floors,
Salarpuria Sattva Knowledge City,
Plot No. 2, Phase - 1,
Survey No. 83/1,
Raidurgam Village,
Serilingampally Mandal,
Hyderabad, Telangana - 500081
India

Map
P: +91-40-47979900
Pune

100,101, Unit No 704,
7th Floor,
Sai Radhe,
Kennedy Road,
Pune - 411001,
Maharashtra
India

Map
P: +91-20-4858-3399

Japan

Tokyo

Floor 1-10-11
Shibadaimon Centre Building 10th
Shibadaimon Minato-ku
Tokyo 105-0012
Japan

Map
P: +81-03-6880-9198

F: +81-03-6880-9201

Singapore

Singapore

75 High Street
3F, Singapore 179435

Map
P: +65-6595-6222 +65-3185-2507

United Arab Emirates

Dubai

EPAM Systems 22C-11
I-Rise Tower, Barsha Heights
Dubai, United Arab Emirates

Map
P: +971-4-568-3569

Frequent Searches

Evolving the UX Paradigm: How Automakers Can Outsmart the Smartphone

Rebecca Pinn

Tyler Gabriel

Jared Steinmark

How Pandemic-Management Software Can Shape Your Company’s Future

Joseph Coughlin: The Resonance Test 55

Resonance Test 58: Marcio Macedo and Toby Bortoff Talk Robots

How Bacardi Served Up a New Digital Experience for Consumers

Redesigning Airports in the Age of Coronavirus

EPAM Continuum Hosts MIT Solve for a Challenge Design Workshop

How Intelligent Automation Can Optimize Enrollment Season for Payors

Hello. How Can We Help You?

Our Offices