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Three Elements to Consider Before Going Frictionless

Justin Couch

Senior Creative Technologist, EPAM Continuum
  • Travel & Hospitality
  • Retail & Consumer

For retail companies, frictionless payments may feel like an exciting opportunity that will become a reality in the near future. However, it’s important for companies to keep in mind that customers may have adverse reactions to this new possibility. In order to make your company’s transition a success, it’s imperative to consider three strategic factors before, during, and after going frictionless.

You can read the blog here.

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