In the latest survey from EPAM Continuum’s Consumers Unmasked series, quantitative findings go in depth on consumer actions and attitudes over the course of 18-months. The data reveals an interesting portrait of lifestyle decisions, consumer habits and spending behaviors against the backdrop of the COVID-19 pandemic – specifically which ones have found some permanence and why.

Consumers Unmasked, seeks to answer the questions:

• What new habits were formed during the pandemic? Which will stick or grow in prominence? Which will fade? 
  
• How will consumer behavior play out during what will inevitably be another year of change? What’s driving that behavior? 
  
• Why are consumers acting as they do? What’s influencing their choices? What’s concerning them?
  

In this third stage of the report, more than 3,000 consumers in the US, UK and Germany were surveyed to form a snapshot of the first months of 2022. With the help of industry experts, we break down the current trends – and what each means for brands.