Consumers Unmasked: How is Loyalty Changing?

Consumers let brands into their homes to a greater extent than ever before. For brands, this is an opportunity to leverage proximity in pursuit of loyalty – but who will take that opportunity? EPAM Continuum experts share their views on loyalty, and how brands can take advantage of that.

Hear insights about:

• Consumers’ approach to loyalty after the pandemic
• How brands can take advantage of consumers bringing brands home to build real loyalty
• Emerging factors that have great potential to influence loyalty in the future.

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