Crafting an Interactive and Personalized Digital Concierge Experience for Travelers in Qatar
Visit Qatar — the official tourism resource for anyone interested in learning about or visiting Qatar — wanted to create an engaging and interactive virtual concierge platform to elevate the travel experience for visitors. The goal was to enhance Visit Qatar’s visibility and provide travelers with a seamless, personalized and memorable journey.
Hear from Barbara Zimmer, Director of Digital Experiences & Products at Visit Qatar who shares the following:
- The importance of creating personalized experiences across all communication channels, not a one-size-fits-all approach
- How we overcame complexity to provide an engaging experience for all audiences
- The tools, like Adobe Experience Manager, used to help deliver content efficiently — including the integration of translation processes to fit audience needs
- The results achieved in click-through rates and site engagement
- The approach of a step-by-step roadmap guided by a North Star vision
- How EPAM helped execute the strategy holistically by helping guide on the processes, technology, infrastructure, content and visuals
Interested in learning more insights? Fill in your information to access the video today.
