It’s Time to Go Beyond Transactional: How to Engage Your Customers to Create Deeper, More Meaningful Relationships

Retail banks who view their digital storefront – web and mobile – as only a transactional space run the risk of being viewed by their customers as a simple commodity. However, by moving beyond transactional, retail banks have a real opportunity to build deeper relationships with their clients and build a competitive advantage. EPAM’s Todd Purcell and Josh Palley discuss this and more in the video below.