Human Factors in the Digital MedTech Era: The Usability of Connected Technology
AI is accelerating MedTech product development. What it isn't doing is simplifying the human side of the equation — the workflows, the clinical environments and the user behaviors that determine whether a product succeeds in the field. But that complexity is also creating something new: a genuine opening for human factors (HF) to move from a late-stage compliance exercise to a discipline that shapes intelligent products from the ground up.
In this AdvaMed-hosted webinar, EPAM is joined by industry practitioners to explore exactly what this shift looks like in practice across a wide spectrum of medical technologies. The conversation makes a clear strategic case: as AI accelerates development, human factors becomes a more critical discipline, not a lighter one. For MedTech organizations navigating this shift, getting that balance right is the difference between products that earn clinical trust and those that don't make it past the summative evaluation.
Key Highlights:
- Human factors in the age of AI-driven development: Why faster development cycles driven by AI demand more HF touchpoints — not fewer — and how continuous validation keeps intelligent product development anchored to real user needs.
- The cost of integrating HF too late: Real examples from the O.R. and surgical planning software showing how late-stage discoveries derail programs and inflate costs — and why early integration is one of the highest-leverage investments a MedTech organization can make.
- AI as supplement, not substitute, for usability testing: Why AI-driven simulation cannot replace human participants in usability studies — and where it does add genuine value, including synthetic data generation, documentation support and concept prototyping.
- Skill decay and the automation risk: A NASA-rooted argument for why mission-critical tasks should never be fully automated — and what MedTech leaders need to consider as AI takes on more of the cognitive load that clinicians and engineers once carried themselves.
- Building trust in AI tools through HF principles: How transparency, reliability and human-centered design can help AI earn adoption in regulated clinical environments — and why responsible deployment means choosing the right tool architecture for the right task.
For MedTech product and technology leaders building toward intelligent, AI-native ecosystems, this webinar offers a practical and hard-won perspective on what it actually takes to keep humans — and human factors — at the center of the journey.
Meet the Speakers
