Hypermark — Hyper-Personalized Marketing Video Accelerator
An AI-Driven Video Production Agent
Reduce subscriber churn by harnessing generative artificial intelligence (GenAI) to quickly create hyper-personalized and cost-effective marketing promotional videos.
Improve Subscriber Retention & Grow Revenue
Streaming platforms and content providers are under pressure to grow revenue and monetize their content, but relying on traditional generic marketing videos to promote your content may not be the most effective approach. However, creating compelling, personalized videos that reflect subscribers’ individual interests and behaviors requires extensive time and resources.
EPAM Hyper-Personalized Marketing Video Accelerator (Hypermark) changes the game. Powered by GenAI, Hypermark lets you leverage your existing media assets and subscriber data to generate hyper-personalized promotional videos that can help increase subscriber engagement, reduce churn and grow revenue.
What You Can Achieve with Hypermark
Enhanced Subscriber Experience
Enhanced Subscriber Experience
Videos that reflect your subscribers’ careabouts can help increase engagement by catering to their preferences and offering personalized experiences.
Reduce Churn by More Than 5%
Reduce Churn by More Than 5%
Increased subscriber engagement with marketing videos tailored to audience-specific data can lead to a reduction in subscriber churn of more than 5%.1
1 Expected metrics are based on industry trends and the proven personalization impact of the tool.
Increase Cost Efficiencies
Increase Cost Efficiencies
Leveraging your existing library of content assets helps improve content monetization and can significantly reduce the cost of generating new marketing videos.
Quicker & More Flexible Video Production
Quicker & More Flexible Video Production
Working with existing content and automating parts of the production process increases operational efficiencies and accelerates video creation – helping you market and promote content in a more timely, proactive way. You can also generate videos according to a schedule that works for you
Flexibility & Integration
Flexibility & Integration
You can customize Hypermark to suit your business and your target markets, like creating personalized videos for individuals or subsets of subscribers. You can also integrate Hypermark with a range of content repositories, customer data and other upstream/downstream systems.
Data Governance
Data Governance
Hypermark integrates Amazon Nova, a first-party GenAI model that’s secure and private to your business. You can have peace of mind that your assets and data won’t be shared or used to train AI models.
How Hypermark Works
We engineered Hypermark to take advantage of powerful AWS solutions, including Amazon Nova, AWS Media Services, Amazon SageMaker and Amazon OpenSearch. Informed by our deep expertise in media and entertainment (M&E) and AI, the pre-built foundational architecture of Hypermark helps accelerate development and delivery of your bespoke solution.
AI-Powered Creative Shot Tagging of Media Assets
Content Creation & Optimization
Subscriber Feedback Mechanism
A Four-Step Model To Success
Using our proven four-step client engagement model, a Hypermark solution tailored to your company’s needs can help you get to market faster.
Discover
We work with you to understand your priority target audiences, success criteria and business impact definition.
Build
We create and test your Hypermark solution and deliver preliminary metrics to check that it’s meeting your needs.
Deploy
We perform an initial deployment of your Hypermark solution into your AWS production environment.
Evolve
We roll out Hypermark more broadly with additional integrations and features. A continuous improvement plan supports the solution in production and ensures its evolution.
Demo, Deep-Dive or Discuss
Want to learn how EPAM can help you reduce churn and enhance your subscriber experience? Simply fill in the form to find out more about Hypermark, book a demo or organize a discovery workshop to build your business case.