Making Waves with Smarter Media Solutions

EPAM Delivers Cloud-Native DAM Platform for European Aquatics, Transforming its Digital Media Operations with Real-Time Delivery of High-Quality Media Content through the Power of AI

At a glance

CLIENT

European Aquatics

STRATEGIC PARTNER

Google Cloud

SERVICES

Artificial Intelligence
Data & Analytics

INDUSTRIES

Telecom, Media & Entertainment
Sports

In the latest development of its partnership, European Aquatics adopted EPAM’s scalable, modern digital asset management (DAM) platform to revolutionize its media operations. EPAM worked with European Aquatics to customize the solution for its specific needs, leveraging the power of Google Cloud and AI to improve operational efficiency and accelerate time-to-market for high-quality media delivery. This signifies a major step in European Aquatics’ multi-year digital transformation journey with the help of EPAM.

DIGITAL MEDIA EVOLUTION

Setting New Standards in Sports Technology

European Aquatics, the governing body for aquatic sports in Europe, announced its strategic partnership with EPAM in 2024 with the goal of accelerating its digital transformation by creating cutting-edge, athlete-focused digital experiences. In the past year following that announcement, EPAM and European Aquatics have been focused on several initiatives, including transforming the way media is handled across European Aquatics and its affiliated federations.

Previously, managing media for European Aquatics’ events was a time-consuming task. Assets were stored on siloed hard drives and archives, making it difficult to quickly find content. Responding to requests for historic clips or photos could take up to three weeks as teams manually searched for the right files. With these challenges, European Aquatics knew it needed a centralized platform for organizing and sharing media content in real time.

Built as a cloud-native, microservices-based solution, EPAM’s enterprise-grade DAM platform offers scalability and flexibility across all cloud providers and industry use cases. EPAM customized its DAM to fit European Aquatics’ specific requirements, ensuring it could support media usage at events and by individual federations with minimal effort. The platform’s deployment on Google Cloud provides European Aquatics with a highly secure and scalable software-as-a-service (SaaS) solution, featuring cloud-native capabilities that enable efficiency and automation at every stage of the content lifecycle. Further, the DAM platform integrates with several secure AI models to automate manual workflows and enable smart tooling tailored for European Aquatics’ needs.

Key Features

The DAM platform introduced advanced functionality to reimagine European Aquatics’ media workflows. Key features included:

- AI-Driven Metadata Generation:
  Automatically tags images and videos for fast, accurate data searching and categorization.
- Structured Taxonomy:
  Organizes current and historical media assets into accessible, easily navigable libraries.
- Smart Asset Linking:
  Surfaces related content based on media context to enrich storytelling and simplify reuse.
- Automated Ingestion:
  Uploads event photography and videography directly from cameras, reducing manual intervention and improving speed.
- Video Clipping Capabilities:
  Allows content managers to extract and edit specific highlights, e.g., goals or key moments, without requiring additional software.
- Secure Cloud Storage:
  Enhances scalability and flexibility, while securing data with fine-tuned access controls for stakeholders.
- AI Integration:
  Enables instant downstream distribution of content, such as press-ready photos or sponsor-specific highlights.

Results

MAJOR EVENTS

where the platform was deployed in just a few weeks

18,000+

DIGITAL ASSETS

ingested, processed and made available to the whole organization

MINUTES

to complete tasks that previously took three weeks

Faster

TIME-TO-MARKET

for professional media content right after they are captured

Increased

DISCOVERABILITY

through the power of AI

Cross-federation

COLLABORATION

fostering global alignment and resource sharing

Our Future Vision

The new modern, scalable DAM platform is the latest milestone in European Aquatics’ digital transformation journey. Onboarding of the solution is set to expand across its 250 national federations — from Spain’s Water Polo Federation to Sweden’s Diving Federation — creating a unified platform for managing digital content across Europe.

Looking ahead, European Aquatics and EPAM will continue collaborating on innovative digital initiatives — from personalized mobile experiences and seamless content integration to harnessing AI for enhanced fan engagement and athlete performance. By setting a new global standard for technology-led innovation in sports, European Aquatics — with the help of EPAM — is making waves and elevating aquatics for everyone.

HEAR FROM OUR CUSTOMER

“Our continued partnership with EPAM gives us a clear roadmap for the future of aquatics, and we are excited to lead the way with cutting-edge solutions.”

Antonio Silva
President of European Aquatics