A Best-of-Breed Digital Transformation Journey for FirstService Residential in the AI Era
Taking a Technological Leap Into the Future
EXECUTIVE SUMMARY
Starting with a consulting and strategy project and growing into an AI-powered, modern tech evolution, FirstService Residential’s work with EPAM demonstrates the transformative potential of working and scaling with the right team. From in-person research and training to vibrant, modern designs and cutting-edge generative AI (GenAI) solutions, FirstService’s transformation is a testament to the strength of partnership.
CLIENT
FirstService Residential
SERVICES
Artificial Intelligence, Strategy, Engineering
STRATEGIC PARTNERS
Microsoft, Databricks
SCALING PARTNERSHIP
Bridging Legacy & Innovation:
HODA’s Origin
As North America’s largest property management company, FirstService Residential services over 9,000 residential communities and high-rises and millions of residents. When the company first engaged with EPAM, the mission was clear: create a compelling vision for the future of business operations, and roadmap the modern software platform needed to support that future.
Knowing it needed to harness the data of legacy applications, processes and technology, and recognizing the need for a clear strategic vision to guide the transformation, FirstService also collaborated with EPAM for industry best practices in AI, UX and design, data and development, as well as implementation services for new solutions. The North Star vision provided guidance to prioritize objectives and ensure resources were focused on moving the organization forward to meet its new goals.
As work progressed beyond the North Star engagement, the partnership also evolved. After six months of on-the-ground learning from residents, HOA boards and business leadership, and a roadmap defined for the project, the team identified major potential for AI to unlock efficiencies, improve experiences and swiftly update an aging platform.
Thanks to a relentless focus on the customer (both the residential and business end users) and a commitment to best-of-breed solutions, our collaboration resulted in a vision for new products and services for FirstService, as well as the successful launch of Homeowner Digital Assistant® (HODA), a GenAI- and SMS-enabled, cloud-native, modern web experience that helps make residents’ lives easier and more convenient. HODA also represents a pivotal step in FirstService’s journey to modernize customer interactions, showcasing how AI can bridge the gap between traditional service models and the expectations of a digital-first world.
Results
3,000-6,000
Average weekly HODA sessions since launch
64,000+
Unique users registered in the first eight months
≈1,100
Average weekly web chat interactions since launch
≈1,000
Average weekly SMS sessions since launch
2x-4x
Increase in weekly unique users since HODA chat introduction
≈27%
Decline in weekly unanswered queries
RESULTS
60%
Increase in weekly unique users since SMS redirect in HODA
From HOA meetings to the boardroom, our experts learned it all first-hand.
HODA Simulator: Empowering Success Through Collaboration
FirstService knew that HODA’s success depended on associate buy-in. To help, we created the HODA Simulator, a tool that emulated the same HODA environment that residents would use, allowing associates to learn and experiment safely and accurately.
With a 1:1 representation of the resident experience, the simulator served as a vital training tool and troubleshooting aid for property managers. Managers could personally ensure data cleanliness and a seamless UX, providing a white-glove experience for their residents, digitally.
Advanced Solutions Require Experienced Partners
To ensure HODA could deliver the modern, streamlined experience that users expected, we worked extensively with leading tech partners. Microsoft Azure provided a critical foundation and scalable cloud infrastructure to enable HODA’s performance. Databricks enabled robust data management and semantic search, ensuring accuracy across communities. Additionally, Databricks enabled the FirstService team to quickly gain data-driven insights. From questions related to HODA transactions and resident data to emerging requests that developed over the course of the project, non-technical team members had the ability to get answers in just a matter of hours.
The ongoing success of HODA is a testament to the transformative potential of partnering with the right teams. With committed stakeholders, a strong North Star vision, and a passion to deliver excellence, our teams helped revolutionize digital experiences for tens of thousands of users and the business.
TECH STACK
READY TO TAKE A DIGITAL LEAP FORWARD?
Discover how EPAM can help you transform your business with the power of AI.