Giving Customers the Star Treatment across every Touchpoint.
Transforming the entertainment experience with Vue

OUR PARTNERSHIP WITH VUE
Co-created transformation strategy, roadmap & business
Re-imagined myvue.com, resulting in an increase of 80,000 tickets in six months
Developed content and social strategy
Developed iOS app with Quick Book and paperless ticketing
Launched personalized, actionable messaging across myvue.com
Rolled out the European brand
Increased sales via social channels by a record 85% YOY
Recognized for Best Web Content Experience at Sitecore Experience Awards; enabled Apple Pay & Paypal
Developed food & beverage pre-order POC in partnership with in-house fulfilment team
Deployed European campaigns
Created dynamic pricing POC, which was tested across venues to drive pre-booked tickets
Developed sub-brand campaign
Kept audiences entertained throughout COVID-19 while venues were closed, reaching 75% share of engagement vs. competitors
How do you stand out in a marketplace where your competitors have the same products and same marketing collateral?
That’s the challenge faced by the cinema industry. EPAM Continuum has been working with Vue since 2015 to reimagine the movie-going experience for its customers. We spent three months working with the executive team at Vue to co-create a three-year transformation strategy, roadmap, business case, enterprise architecture and underpinning capabilities that would help us deliver a truly differentiated proposition.
Project Highlights
Together, we have delivered a personal and frictionless customer experience.
Our transformational work included:

By growing a loyal fan community, we reduced Vue’s dependency on the film slate and created a cohesive brand proposition that enhances the customer journey.
What’s more, we’re constantly interrogating data from every touchpoint to create insights on user behaviors to feed into future campaigns, and even influence which films are played in which venues. We’ve seen a significant increase in brand awareness, social reach and engagement and a 220% increase in sales from social channels that continues to grow.
IMPACT CREATED
Over the past five years, we have achieved incredible results together
42%
Overall conversion up from FY17-19
59%
Website visits up from FY17-19
100%
Mobile conversion up from FY17-19
137%
Desktop conversion up from FY17-19
220%
Increased tickets sold via social channels by from FY17-19
300%
App conversion up from FY17-19
TECH STACK
















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How can we help you deliver the star treatment across every touchpoint?
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