We have evolved Empathy Lab to represent more than website and graphic design and development, strategy and software consulting, and information architecture. While our user interface and user interaction design services will be part of most visual design opportunities, Empathy Lab represents the next iteration in the digital commercial innovation pathway. Rather than start with a single technology, market gap, competitive audit or customer need, we paired Empathy Lab services with our NXT Trends team as a jumping off point. Providing an outside-in perspective that accounts for changes in culture, customers, markets and technology, Empathy Lab, enhanced with NXT Trends, points to where the future is headed based on the needs of people.
Delivered as a collaborative workshop, Empathy Lab brings your leadership team together to work closely with our experience designers and consultants to discuss these emerging trends and what they mean for your business. Whether it’s front-end development, software consultation, web or software development or a full reset of your content strategy and management, Empathy Lab powers a conversation to find where consumer trends and your digital platforms meet.
Using that discussion as a baseline, we transition to a facilitated ideation session that identifies promising customer-centric concepts for further design and development into ‘future scenario’ prototypes, such as UX/UI wireframes, journey maps, new digital offerings and tools, or eCommerce experiences, which can be tested with our network of subject matter experts across the EPAM enterprise.
Our Empathy Lab services start with a one-week workshop experience—led by multidisciplinary practitioners—and end with an evolution of your digital commercial business.
