Synthetic Audiences for SitecoreAI
Predictive Audience Intelligence for Smarter Experiences
EPAM's Synthetic Audiences for SitecoreAI revolutionizes experience optimization by embedding predictive audience intelligence directly into your content lifecycle. This innovative solution provides reusable, human-like personas that simulate real audience behaviors, preferences and interpretations. Using these personas, teams can test content for clarity and resonance before it goes live.
Key Features & Benefits:
- Dynamic audience insights: Move beyond static personas with continuously evolving synthetic personas based on real audiences
- Pre-launch validation: Test content, journeys and experiences for resonance and clarity before publishing
- Closed-loop system: Seamlessly integrate audience understanding, content creation, compliance validation and optimization into a single conversational system
- Enterprise-ready flexibility: Configurable, governable and composable to adapt to diverse industries and use cases
With Synthetic Audiences, marketing teams can predict audience responses and deliver personalized experiences faster and more cost-effectively — all within one governed SitecoreAI platform.
“EPAM’s Synthetic Audiences solution extends SitecoreAI by giving organizations a faster way to understand what their customers want. It creates synthetic personas that behave like real people, so marketing teams can test and refine content decisions before anything goes live.
What's even more exciting is that EPAM has built Synthetic Audiences with Sitecore Studio, which means marketers are accessing insights and updating content in real time directly in SitecoreAI.
Ultimately, this is about helping our customers show up with clear, relevant, and personalized messages to build trust and drive growth across their website and other digital surfaces."
Eric Stine
Chief Executive Officer at Sitecore
Download the brochure to learn more about the solution. For users outside the Sitecore ecosystem, Empathy Lab by EPAM also offers a Synthetic Audiences solution