Total Retail – by Natalie Gross
There's no doubt that consumers are changing the way they spend, but how much of the change is permanent? Much has impacted established retailers and consumer product companies, from massive societal shifts and cultural change to marketplace disruption and accelerations in direct-to-consumer (D-to-C) models. As businesses emerge from one of the most sustained periods of social instability in modern times, they find themselves at a crossroad: continue their adapted business model or return to the way things were before the pandemic? A recent comprehensive study found that perhaps a hybrid of the two is necessary.