EPAM Continuum reveals preliminary results from its Consumers Unmasked study.
The past 18-months has changed us all. But how much of that change is permanent? And how will current consumer emotions and actions translate into sustained behaviours?
To find out, we’ve embarked on a new study—following our EPAM Continuum consumer council, made up of 71 millennial and Gen Z consumers in the UK, US and Germany, on a 12-month journey to understand their evolving spending habits across food, fitness, fashion, travel and home.
Throughout the year, the study will pivot between qualitative and quantitative approaches, putting the spending triggers and barriers revealed by our consumers to a wider, more rigorous test.
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