Fashion spending has accelerated, particularly in the United States, where half of the consumers are spending more than earlier, according to an 18-month, four-stage survey by Boston-based US consulting and design firm EPAM Continuum. Price is still important for fashion—46 per cent of consumers cited it as the top factor—but no compromise on style and quality is acceptable.
Overall, the most important factor when purchasing a fashion item was price (46 per cent), followed by the item’s fit (27 per cent) and style (26 per cent).
Slightly more than half of consumers spent money on fashion at least once a month, with almost one in ten spending at least once a week.
Read the full Consumers UnMasked report here: https://www.epam.com/consumers-unmasked-3