Back to Basics: Driving Fashion Brand Loyalty Amid Economic Pressures
Economic pressures are pushing consumers to be more cautious with their money. To encourage loyalty and keep pace with emerging trends and innovations, it’s more critical than ever that fashion brands strive for operational excellence and ensure they track their customers’ evolving behavior.
In this episode of The Resonance Test, Pierre Kremer, Retail & CPG Portfolio Head, Digital Engagement Practice, EPAM Continuum, and Michele Grant, Director, Strategy and Insights, Retail & CPG at Salesforce, discuss the themes that emerged from our Consumers Unmasked Stage 3 research into retail fashion and share insights on how brands can stay relevant today.
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BlogConsumer Loyalty in the Digital World
For fashion, consumer needs have radically changed in the digital world and it‘s affecting how loyal they are to their favorite brands.
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In the NewsEPAM’s Erica Moreti on Consumers’ Evolving Sustainability Habits
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BlogA New Paradigm of Chinese Direct-to-Consumer (DTC) Brands
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BlogHow to Make Your Bank Customer-Centric
For retail banks trying to devise a strategic framework, a customer-centric approach can help drive revenue and customer loyalty. However, it’s an approach that takes more than just lip service.