Back to Basics: Driving Fashion Brand Loyalty Amid Economic Pressures
Economic pressures are pushing consumers to be more cautious with their money. To encourage loyalty and keep pace with emerging trends and innovations, it’s more critical than ever that fashion brands strive for operational excellence and ensure they track their customers’ evolving behavior.
In this episode of The Resonance Test, Pierre Kremer, Retail & CPG Portfolio Head, Digital Engagement Practice, EPAM Continuum, and Michele Grant, Director, Strategy and Insights, Retail & CPG at Salesforce, discuss the themes that emerged from our Consumers Unmasked Stage 3 research into retail fashion and share insights on how brands can stay relevant today.
-
Podcast
Meeting Consumer Expectations in a Post-Pandemic World
In this episode of The Resonance Test podcast, we discuss part 3 of our Consumers Unmasked report and discuss how brands and retailers can innovate to meet post-pandemic consumer expectations.
-
Blog
Consumer Loyalty in the Digital World
-
In the News
EPAM’s Erica Moreti on Consumers’ Evolving Sustainability Habits
-
Blog
A New Paradigm of Chinese Direct-to-Consumer (DTC) Brands
-
Blog
How to Make Your Bank Customer-Centric
For retail banks trying to devise a strategic framework, a customer-centric approach can help drive revenue and customer loyalty. However, it’s an approach that takes more than just lip service.