MediaPost – by Ray Schultz
Young shoppers consider it a badge of honor to find the best deal -- one of many things email teams should keep in mind when marketing to them, judging by Consumers Unmasked, the first part of a study on attitudes in the U.S., the UK and Germany by software purveyor EPAM.
Members of the millennial-Gen Z cohort say these are the triggers that drive them to purchase:
- Value for money
- Rewarding experiences
- Comfort and security
- Social engagement
- The power of friends
The barriers to purchase are:
- Trust issues
- Subscriptions cause suspicion
To read the full article, click here.
To see the Consumers Unmasked Report, click here.