Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy

Young shoppers consider it a badge of honor to find the best deal -- one of many things email teams should keep in mind when marketing to them, judging by Consumers Unmasked, the first part of a study on attitudes in the U.S., the UK and Germany by software purveyor EPAM.

Members of the millennial-Gen Z cohort say these are the triggers that drive them to purchase: 

• Value for money
• Ethics
• Rewarding experiences
• Comfort and security
• Social engagement
• The power of friends

The barriers to purchase are:

• Trust issues
• Subscriptions cause suspicion
• COVID-concerns

To read the full article, click here.

To see the Consumers Unmasked Report, click here.