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Young And Trigger-Happy: What Drives Millennials And Gen Zers To Buy

MediaPost – by Ray Schultz

Young shoppers consider it a badge of honor to find the best deal -- one of many things email teams should keep in mind when marketing to them, judging by Consumers Unmasked, the first part of a study on attitudes in the U.S., the UK and Germany by software purveyor EPAM.

Members of the millennial-Gen Z cohort say these are the triggers that drive them to purchase: 

  • Value for money
  • Ethics
  • Rewarding experiences
  • Comfort and security
  • Social engagement
  • The power of friends

The barriers to purchase are:

  • Trust issues
  • Subscriptions cause suspicion
  • COVID-concerns

To read the full article, click here.

To see the Consumers Unmasked Report, click here.